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AFL Season
About AFL Season
The AFL is Australia’s most watched sport and a great way to generate mass awareness across a broad target audience.
Strengths
- AFL is Australia’s most watched sport with a total attendance of well over 6 million people a season.
- Averaging over 800,000 viewers per game, more Australian’s watch the AFL on TV than any other sport.
- The 360 degree nature of the game means AFL generates more perimeter advertising exposure opportunites than the NRL or Union.
- The AFL is played and supported nationally - Sydney even held the record for the highest match day attendance in season 2003.
- Your brand gets coverage at the ground and in the media from March to September.
- New scrolling signage cuts clutter and builds impact.
- SComm estimates TV exposure generated by AFL perimeter signage is often in excess of $1,000,000 a season.
Weaknesses
- Although growing in popularity, the AFL still gets less media coverage in Sydney than Rugby or League.
- Limited advertiser packages are available per year.
Timing
- Advertiser packages are limited and should be booked as early as possible prior to season commencement.
Budget
- From $80,000 to $1,050,000 per season depending on involvement levels. (Excludes GST and production)
Contact MindWars
for more information.
