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Newspaper
About Newspaper Advertising
Newspaper Ad’s can hang around and generate sales long after the day they first appear.
Strengths
- Newspapers are often published daily and offer short lead times for advertisers.
- Circulations are audited for major papers assuring advertisers they get what they pay for.
- Readership figures are measured enabling us to provide you with a clear picture of each newspapers readership.
- Regional, demographic, and lifestyle variances between different newspapers enable campaigns to be targetted accordingly.
- Major newspapers offer a high degree of reach with each single issue.
- Newspapers ads can be torn out and kept for later reference.
- Newspaper readers are choosing to read the paper and often more actively involved in the medium than others.
- Prestigious newspapers can have a ‘halo’ effect on their advertisers - some of their pereceived prestige and authority can rub off onto your ad campaign.
Weaknesses
- The days news may not always be conducive to what you are selling.
- Compared to magazines a newspaper generally has a shorter lifespan.
- Inexperienced Newpsaper ad buyers will often try and buy matching numbers of insertions in each different market to balance a schedule without realising they often end up heavily weighting their campaign in one market over another.
Timing
- Subject to availability, newspaper ads can be booked at very short notice.
- Subject to capacity, newspaper ads can take as little as a day to prepare for existing clients.
- Preferred positions are usually booked well in advance.
Budget
- Small space ads in the local newspapers can be as little $8 per column cm or $2,128 for a full page (exc GST).
- A major metropolitan newspapar such as Melbourne’s Sun-Herald would start from $98.10 per column cm or $26,094.60 for a full Page.
Contact MindWars
for more information.
