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Radio
About Radio
Radio’s unique theater of the mind can tap your customers imagination in ways and places that no other medium does.
Strengths
- Easily targetable to suit specific target audience and geographic profiles.
- Relatively quick and cost effective advertising medium to implement.
- The fact that radio has no pictures can be turned into an advantage by tapping into listeners imaginations.
- Radio can be a more active medium than others due to high listener involvement in program content.
- Radio announcers can add more credibility to your message through live reads of your commercial.
- Radio support tends to be more proactive than other media by offering station promotions and giveaways.
- Radio reaches buyers more personally - whether in the car, the office or the garden.
- Can reach people who are difficult to impact any other way because they watch little television or rarely read the newspaper.
Weaknesses
- If you want to reach mass markets nationally, it can be more work for your ad agency than other media due to its more segmented audience.
- Lack of visuals may be a consideration for some compaigns.
Timing
- Although you could be on air with a radio campaign within hours if really required, it’s best to allow a minimum of 14 days for campaign development.
Budget
- Contact MindWars for a free appraisal and estimate.
Contact MindWars
for more information.
