Create a brand from scratch and you have the opportunity to project the desired consumer perceptions from day one. Contact MindWars for more information.
Strengths
You’re starting with a clean sheet of paper.
Consumers have no history attached to your brand to conflict with the direction you want to go.
Weaknesses
Just like a rocket uses 90% of its fuel to go the first few miles and very little to stay in orbit, new brands require a heavy investment upfront to build their image.
Timing
Development time can take anywhere from a week to a year depending on your needs, budget and strategic situation.