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Brand Positioning
About Brand Positioning
Positioning is all about creating a relevant, memorable and motivating point of reference for your brand compared to its competitors. Contact MindWars for more information.
Strengths
- Aids brand recall by recognising how memories are formed.
- Helps focus your efforts strategically.
- Gives consumers a motivation to buy.
Weaknesses
- Early positioning efforts focussed more on rational side for buying than the emotional thus weakening its impact.
- If you’re a late comer to a crowded market it can be hard to find new ground without a more strategic approach.
Timing
- Allow 1-3 months for development.
Budget
- Contact MindWars for a customised appraisal.
Contact MindWars
for more information.
