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Competitive Repositioning
About Competitive Repositioning
Looked for a hole in the market and can’t find one? It may be time to say something that will make consumers think differently about your competition and how you compare to them. Contact MindWars for more information.
Strengths
- Gets you remembered by relating your brand to another brand already firmly embedded in the prospects mind.
- Connects your message to a perceived truth about your competition that they will find hard to shake.
- Can take a brand from “nowhere” visibily to “up there” in no time.
Weaknesses
- You will have to mention the competition in your campaign.
- Some marketers see this as being too negative to contemplate.
- You must be careful to ensure you are on legally safe ground and perhaps be prepared to fight to prove it.
- The competiton you link with must be a major player and have an exploitable weakness that they will struggle to change.
Timing
- Allow 1-3 months for development.
Budget
- Contact MindWars for a customised appraisal.
Contact MindWars
for more information.
