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Classic Repositioning
About Classic Repositioning
If your message isn’t being welcomed it could be time to concentrate on current consumer perceptions and find new ways of connecting with them in the classic Ries&Trout manner.
Contact MindWars for more information.
Classic Repositioning Options
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Self RepositioningTime to look in the mirror and see what needs to change. We will revisit consumer perceptions, put your brand under the microscope and find new ways of connecting. Contact MindWars for more information. |
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Competitive RepositioningLooked for a hole in the market and can’t find one? It may be time to say something that will make consumers think differently about your competition and how you compare to them. Contact MindWars for more information. |
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Strengths
- Takes advanatage of memory construction to create a memorable motivating postition for your brand to compete.
- First outlined in the early 80’s, numerous brands have successfully repostoned themselves using this approach.
Weaknesses
- If you’re not careful yu can put too much focus on the rational side only when repositioning in the classic method.
- Some markets are so crowded it can take time to find a hole in the market worth filling.
- Some marketers aren’t willing to take the competitive aggressive approach classic repositioning can sometimes demand.
Timing
- Development time can take anywhere from a week to a year depending on your needs, budget and strategic situation.
Budget
- Contact MindWars for a customised appraisal.
