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Brand Repositioning
About Brand Repositioning
Struggling brands can be brought back to life by repositioning them so they are more buyable to consumers. Contact MindWars for more information.
Brand Repositioning Options
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Classic RepositioningIf your message isn’t being welcomed it could be time to concentrate on current consumer perceptions and find new ways of connecting with them in the classic Ries&Trout manner. Contact MindWars for more information. |
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Context ReframingContext reframing is about turning an undesirable brand into a more desirable one by communicating its advantages in another context. Contact MindWars for more information. |
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Content ReframingContent reframing takes an undesirable brand and reframes what it means to consumers so it becomes more attractive to them. Contact MindWars for more information. |
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Strengths
- Brand Repositioning can give ailing brands a whole new lease of life.
Weaknesses
- You must guard against ‘top down’ repositioning that reflects management wishes more than consumer wants, needs or desires.
Timing
- Allow 3-12 months for implementaion.
Budget
- Contact MindWars for a customised appraisal and estimate.
