There are two motivations behind a purchase. One buyers will admit. One they can’t. No prizes for guessing the stronger motivation. Discover the rational and emotional sales triggers for your brand.
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RationalisationsRationalisations are the conscious logical reasons behind a purchase. They are important to know but they are often just a smoke screen for the more powerful non-conscious motivations. |
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MemorabilityDiscovering the mnemonic devices consumers can recall about your brand and the market you’re working in can take your campaign up another level. |
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Motigraphics®Most consumer decisions are based on emotion, not reason. Using newly described and emperically verifiable techniques, MindWars Motigraphics® research can reveal what the powerful non-conscious motivational triggers are for your brand or market. |
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