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Motigraphics®
About Motigraphics®
Most consumer decisions are based on emotion, not reason. Using newly described and emperically verifiable techniques, MindWars Motigraphics® research can reveal what the powerful non-conscious motivational triggers are for your brand or market.
Strengths
- Employs cutting edge psychological research techniques unique to MindWars in Australia.
- Unlike traditional qualitative research techniques, results are statistically verifiable.
- Instead of using research to artifically judge a creative idea, Motigraphics empowers the creative department by giving them the emotional triggers that will work.
- Combines the best of demographics and psychographics.
- Motigraphics results are leading, they enable outcomes.
Weaknesses
- Motigraphics are new to most traditional marketers.
Timing
- Allow 1-3 months.
Budget
- From $15,000.
- Contact MindWars for a customised estimate.
- Discount available if research is conducted as part of a larger 3D research program.
Contact MindWars
for more information.
