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Rationalisations
About Rationalisations
Rationalisations are the conscious logical reasons behind a purchase. They are important to know but they are often just a smoke screen for the more powerful non-conscious motivations.
Strengths
- Rationalisations - are required for consumers to be comfortable with a decision.
- Rationalisations give consumers an easy way of hiding their true emotions from others.
- Rationalisations can be an important way of seeking acceptance from others.
Weaknesses
- Rationalisations aren’t as motivating to consumers as their non-conscious motivations.
Timing
- Allow 1-4 weeks.
Budget
- From $2000.
- Email MindWars for a customised estimate.
- Discount available if research is conducted as part of a larger 3D research program.
Contact MindWars
for more information.
