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Brand Salience
About Brand Salience
Discover whether your target audience feels close to or distant from your brand and how important it is or could be to them. Contact MindWars for more information.
Strengths
- Reveals if which if any facets of a brand image are motivating or not.
- Establishes emotional closeness to a brand.
- Locates your brand and its competitors in a past, present or future tense for relevance.
Weaknesses
- From a consumer point of view salience is a complex emotion to describe and must be researched indirectly.
Timing
- Allow 1-3 months.
Budget
- Contact MindWars for a customised appraisal.
Contact MindWars
for more information.
