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Occasion Image
About Occasion Image
Using visual stimuli to access the emotional side of the brain, discover what perceptions consumers have about the when, where, how and why your brand is eaten, drunk, consumed or used and how they impact on your brands competitiveness.
Strengths
- Helps you understand the subtle moods which define a brands identity.
Weaknesses
- Questions about occassion image tend to produce rational answers - must use indirect methods to get deeper answers.
Timing
- Allow 1-3 months.
Budget
- Contact MindWars for a customised appraisal.
Contact MindWars
for more information.
