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Product Image
About Product Image
Not to be confused with brand image, Product Image Research documents the functional performance ratings of competitive products or services. Contact MindWars for more information.
Strengths
- Product image attributes are comparitively easy to understand and measure.
- Product image attributes can often be changed to meet consumer preferences.
Weaknesses
- Differences between brands across functional attributes sometimes just reflect market share rather than actual difference.
- Consumer perceptions of a product may not change despite alterations to actual product or service specifications.
Timing
- Allow 1-3 months.
Budget
- Contact MindWars for a customised appraisal.
Contact MindWars
for more information.
