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Brand Tracking
About Brand Tracking
Monitor your progress over time by peridodically tracking responses to an established set of key indicators.
Strengths
- The discipline of standardisation and replicability can clearly identify shifts in attitudes over time.
- Can help a corporation control it’s brand direction even during times of high staff turnover.
Weaknesses
- You must track the right questions or the exercise is of little value.
- Emotional image changes can be harder to pick up and track using this method
- Attitude Statements must be unambiguous.
- Selecting the right requency is critical as brand image can be slow to change without cause.
Timing
- Allow 4-8 weeks to establish a tracking program.
- Brands in mature markets may only need annual tracking unless competitive activity or crisis necessitates quicker action.
Budget
- Contact MindWars for a customised appraisal and estimate.
Contact MindWars
for more information.
