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Brand Research
About Brand Research
Brand research can help you understand how you’ve got to where you are and what you can do to get to where you want to be.
Brand Research Options
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Basic Brand ResearchTo know how to get somewhere you must first know where you stand. Some basic research can tell you where your Brand is at. |
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Advanced Brand ImagingFor marketers beyond the basics, this five faceted model for evaluating brands has become popular. It demonstrates how your brand image is constructed, how the facets relate to each other, and which aspect offers you the competitive edge. |
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3D Brand MotivationsThere are two motivations behind a purchase. One buyers will admit. One they can’t. No prizes for guessing the stronger motivation. Discover the rational and emotional sales triggers for your brand. |
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Strengths
- Understanding the reality of how your brand and your competitors are perceived is the foundation of brand longevity.
- Understanding the emotional values underpinning your brand is key to building loyalty.
- Vigilant research can provide actionable results to help you stay one step ahead of your competition.
Weaknesses
- Brand research must be planned to provide actionable results or its value is diminished.
- Brand Research requires an investment in time and money that not everyone is willing to make.
- If not done regularly, findings can be revealed too late to take maximum advantage of.
Timing
- Allow 2-4 months to plan and execute an initial study.
- Consider regular or continuous tracking of key indicators to ensure changes can be implemented when needed.
Budget
- Contact MindWars for a customised appraisal.
