Branding

About Branding

Strong brands command higher margins, outlive their creators, and reassure their consumers.

	Why Brand? Consumers know brands have an image to live up to and they're prepared to pay more for a piece of that image and reassurance.
	Brand Research Brand research can help you understand how you’ve got to where you are and what you can do to get to where you want to be.
	Brand Creation Create a brand from scratch and you have the opportunity to project the desired consumer perceptions from day one. Contact MindWars for more information.
	Brand Positioning Positioning is all about creating a relevant, memorable and motivating point of reference for your brand compared to its competitors. Contact MindWars for more information.
	Brand Repositioning Struggling brands can be brought back to life by repositioning them so they are more buyable to consumers. Contact MindWars for more information.
	Valuing Your Brand Your brand is probably worth more than you think and you may benefit by having its true value recognised on the balance sheet. MindWars can help you get it valued by experts in the field. Contact MindWars for more information.
	Brand Registration Protect your brand legally to maximise its value and ward off copycat competitors. Contact MindWars for more information.

Strong brands outlive the people, plant and machinery that create them.
Strong Brands cultivate customer loyalty by enhancing the user experience and perception.
Strong Brands sustain higher margins.
Strong brands add realisable value to the balance sheet.
Strong brands have greater leverage with resellers.
Strong brands are cut more slack by trade and consumers alike in times of crisis.
Brands that are strong category leaders benefit from all category advertising.
A strong brand finds it easier to attract staff and form strategic alliances or partnerships.

You must be committed to living up to the promises your brand makes to maintain loyalty.
A strong brand may meet resistance if it tries to extend into categories its customers don’t want it to go to.
You must continuously invest in the brand to reap the rewards.
Get consumers offside and negative attributes can be attached to your brand.

Few brands are built overnight.
New brands for new categories can be created in just days or weeks.
Allow 3-6 months for the research and development of a new brand in a major competive category.

Simple unresearched Brands can be created from $3000.
Allow from $50,000 for the research, creation, positioning and legal protection of a major brand in a competive high value market.