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ACDelco
MindWars Helps ACDelco Triple Sales
After withdrawing the ACDelco brand from the market years ago, GM asked MindWars for help with the nitty gritty’s as it worked to rebuild the ACDelco relationship wth the trade.
ACDelco Options
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CataloguesAs the size and number of ACDelco catalogues grew, a durable cover in the ACDelco corporate image was created to make access and storage easier for the entire product range. |
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BrochuresBrochures were developed to promote individual products as well as answer the one question ACDelco’s potential customers wanted to know...What’s the ACDelco Difference? |
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Trade ShowsMindWars helps promote the ACDelco band message with custom built stands at major trade exhibitions. |
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Point of SaleBanners and Posters by MindWars for ACDelco have helped get their key benefits across at both trade and retail levels. |
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Background
- ACDelco, part of GM international was trying to re-establish itself in Australia as a key player in the automotive spare parts market.
- ACDelco wanted to be known as a quality brand for all makes and models, not just GM’s.
- Sales through existing Holden Parts resellers were below expectations.
- The decision was made to expand distribution to include independant distributors.
Response
- After consultation with ACDelco and its customers, Mindwars identified Catalogues as a key area for improvement.
- Working with ACDelco’s suppliers and internal staff, MindWars implemented database systems to improve the flow of information, expand the number of applications listed and add technical sections previously not included.
- Brochures and Trades Shows were also created by MindWars for ACDelco to help attract new distributors and resellers.
Outcome
- The revamped and expanded catalogues played their role in helping ACDelco almost triple sales within a year of their release.
Testimonial
- “The feedback from the trade about our upgraded catalogues has been very positive. Thanks for taking a tough job off my hands.” Mark Manns ACDelco Australia Sales & Marketing Manager
