Big Color Pages

Helping The Big Color Pages Get Bigger

MindWars helped the Big Color Pages successfully wage offensive warfare against the established Yellow Pages.

	Television Campaign For The Big’s TV campaign a series of humurous scenarios were developed to demonstrate that you could find anything you want in the Big Color Pages from advertisers who were just that little bit keener the rest.
	Sales Presenter When acquired by Farifax, the Big asked MindWars to help it reassure its customers that with more resources, it was on to bigger and better things.

The Big Color Pages directories successfully carved a niche out against the entrenched Yellow Pages for years through its then innovative use of color ads in directories.
As The Big was being prepared for sale, MindWars was commissioned to produce a TV campaign and promotinal material.
There was a perception that because The Big was in one book not two, it was missing listings. MindWars was briefed to run a campaign with the message that The Big had “anything you want”

A TVC that humorously emphasized the variety of advertisers and their keenness to attract new business was launched.
MindWars was on hand to herald the arrival of new owners and reassure customers.

The Big successfully reached its sales targets and became an attractive acquisition target.