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Television Campaign
About Television Campaign
For The Big’s TV campaign a series of humurous scenarios were developed to demonstrate that you could find anything you want in the Big Color Pages from advertisers who were just that little bit keener the rest.
Television Campaign Options
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What do I want?All Big Color Pages TVC’s opened with this “what do I want, what do I need“ scenario. |
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Keen Repair ManA keen repair man demonstrate his willingness to happily get stuck into it. |
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Walk Over Hot CoalsOur determined flower delivery service walks over hot coals to get the job done. |
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Wrapped in a BowWould you like a ribbon and a bow with your next service? |
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Red Carpet TreatmentShoppers are reminded they will be welcomed with red carpet service. |
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Anything You NeedAll TVC scenarios ended with a close up of the directory and the Big’s “Anything You Need” promise. |
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Background
- MindWars was briefed to prepare a television commercial around the theme ‘anything you want’.
Response
- The creative was aimed at encouraging buyers to use the directory.
- Media was targeted to reach existing and potential advertisers in each city in the weeks leading up to the closure of key selling periods.
- This multi dimensional approach ensured advertisers were most familiar with the directory and its marketing activity around the time for ad renewals or new bookings.
Outcome
- Sales Targets were succesfully met.
Testimonial
- “Very professional team. Great result”. Ken Laker, Marketing Manager.
