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Buttercup
Problem Solved For Buttercup
Strategic category alliances like this one between IXL Jam and Buttercup bakeries can help resources go further.
Background
- Buttercup market range of popular bakery products including breads, muffins and crumpets.
- In conjunction with IXL conserves, a strategic alliance was created to jointly encourage consumption of jam on crumpets.
- Research revealed key target was mums with children and that providing quick and easy meal or snack solutions was a problem.
Response
- MindWars produced creative highlighting how well Buttercup crumpets and IXL jam go together.
Outcome
- Campaign was used successfully for instore POS by both brands.
Contact MindWars
for more information.
