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Brochure
The LiftCare Brochure That slides
The unique sliding tab on the brochure cover allows the LiftCare bed to be raised or lowered on command.
Background
- Aging patients are often lost to injuries caused by falling out of bed rather than the condition that sent them to nursing care in the first place.
- The award winning Liftcare bed was developed to enable patients to be easily treated at a height that suits the carer but then lowered back to absolute floor level to avoid injuries caused by falling out of bed.
- Although hospital beds already existed that could be electronically lowered or raised, none were capable of being lowered all the way to floor level like the Liftcare bed can.
- MindWars was approached to produce a sales collateral to demonstrate this unique point of difference and justify its accompanying higher price.
Response
- A unique 4pp brochure with a bed on the cover that could be raised or lowered by a unique sliding tab was created to graphically illustrate to advantage to potential customers.
Outcome
- The unique format was instrumental in helping raise awareness among its target audience and opened doors for the sales force.
Testimonial
- “We’ve had a tremedous response to the brochure - truly it as as unique as the product itself”
Contact MindWars
for more information.
