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Careability
Careability
MindWars develops the Careability name, logo, ads and sales collateral to project a warm and caring image to those who need or provide nursing care.
Careability Options
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BrochureThe unique sliding tab on the brochure cover allows the LiftCare bed to be raised or lowered on command. |
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Horizontal AdvertisementThis “Lower The Risk” advertisement highlights the benefits to users and providers of the LiftCare bed alike. |
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Vertical AdvertisementThis “Lower The Risk” advertisement highlights the benefits to users and providers of the LiftCare bed alike. |
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Background
- A new company was formed to market products that assist providers of nursing care to an aging population.
- MindWars was engaged to develop a name, logo, brochures and advertising for their flagship product the Liftcare bed.
- When dimentia patients are unattended, the Liftcare Bed can be lowered all the way to the floor to avoid injury caused by patients falling or climbing out of bed.
Response
- MindWars’ develops the Careability name and logo to project a professional and caring image to trade and consumers alike.
- A unique brochure and advertising were also developed promoting the key advantages of the Liftcare bed.
Outcome
- Successful inroads were made for this innovative product.
Testimonial
- “We’ve had a tremedous response to the brochure - truly it as as unique as the product itself”
