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Flavoured Tuna Packaging and Sample Pack
About Flavoured Tuna Packaging and Sample Pack
For its new range of flavoured Tuna varieties, Packaging was developed to promote appetite appeal, highlight the flavours, and retain the Greenseas brand image.
Background
- Research suggested a swing to single serves and adding flavours could provide Greenseas with an opportunity to attract new consumers of Tuna.
Response
- MindWars assisted with the product development and designed the packaging to meet strict Greenseas guidelienes.
- This sample pack was developed as an easy and novel way of introducing the product to the trade at the sales level.
- Recipe suggestions were printed on the reverse of can labels to encourage consumption.
Outcome
- The Flavoured Tuna range was an immediate success at both trade and consumer level.
Testimonial
- “Loved the packaging and sample pack. Thanks for such an innovative solution to a difficult issue.” Eva Leibel, Greenseas.
Contact MindWars
for more information.
