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Greenseas
Helping Greenseas Grow The Market
What do you do when you’re already number 1 and enjoying a healthy price premium over your competitors? Ask MindWars to help you grow the market through product innovation.
Greenseas Options
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Flavoured Tuna Packaging and Sample PackFor its new range of flavoured Tuna varieties, Packaging was developed to promote appetite appeal, highlight the flavours, and retain the Greenseas brand image. |
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Flavoured Tuna Sales PresenterAlong with advertising, sales presenters were developed to promote the new flavoured tuna range to the trade with the heading “To attract more customers, just add flavour”. |
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Tuna Lunch Kit PackagingWhen Greenseas wanted to grab a share of the out-of-home lunch market, it turned to MindWars to help it develop the Tuna Lunch Kit, shown here in prototype form. |
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Background
- Greenseas in Australia market a range of popular tuna products.
- To find growth and protect it from generic competitors it continually sought to innovate and encourage increased consumption.
Response
- Mindwars helped with the development and launch of successful new products such as its flavoured Tuna range and the Tuna Lunch Kit.
Outcome
- New products were accepted at both the trade and consumer level without cannibalising existing sales as planned.
Testimonial
- “On time. On budget. On brief. A successful launch”. Eva Liebel, Greenseas.
