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Tuna Lunch Kit Packaging
About Tuna Lunch Kit Packaging
When Greenseas wanted to grab a share of the out-of-home lunch market, it turned to MindWars to help it develop the Tuna Lunch Kit, shown here in prototype form.
Background
- Greenseas wanted to increase sales by making it easier to eat Tuna in an out of home situation.
- MindWars was briefed to design a pack that would accomodate an existing ring pull can of tuna, serving spoon, crackers and a sachet of mayonaisse.
- The new Tuna Lunch Kit was to retain the look and feel of the existing Tuna can.
Response
- A prototype design was prepared by MindWars that clearly revealed the can consumers were already familar with.
- The top half of the design was opaque to provide a clean background for the Greenseas branding and new Lunch Kit identification.
- Instructions or serving suggestions were included inside the pack to educate consumers on the concept.
Outcome
- The Tuna Lunch Kit wa successfully launched and pioneered a fmcg tuna category attack on Takeaway lunches.
Testimonial
- “Right on brief”. Eva Liebel, Greenseas.
Contact MindWars
for more information.
