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Hilton Laminating
About Hilton Laminating
When Hilton Laminating wanted to improve sales, MindWars researched the market, did a strategic marketing plan and successfully rebranded it to better meet the needs of the market.
Hilton Laminating Options
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Product SelectorThis updatable product selector was developed to help establish Hilton’s quality position, encourage usage, and create a huge gap between Hilton and its rivals. |
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Background
- Hilton Laminating was an established wholesaler, manufacturer and/or retailer of laminating equipment and consumables.
- Hilton asked MindWars for help to become the major player in their niche market.
Response
- Research and a comprehensive situation analysis was done into the laminating market and Hilton’s place in it.
- Instead of being ranked no 4 or 5 in the market as they had suspected, we discovered Hilton were market leader in most major categories.
- A financial analysis helped identify which segments were performing better than others for the company.
- Key customer concerns were identified and used to reprioritise marketing communications and product range.
- A new corporate identity was developed that repositioned Hilton’s as a brand leader.
- New sales collateral were developed to help the company better promote the more profitable consumables side of the business.
- Given its market leader status, sales materials were developed to help Hilton grow the laminating market by encouraging increased product usage.
Outcome
- Hilton significantly increased both sales and profitability.
- Hilton’s new image and marketing activity helped it attract new clients and key sales staff from competitors struggling to keep up.
- Rationalisation of the laminating market occured among those fighting for a share of the market on price alone.
Testimonial
- “A very revealing and rewarding process. You’ve helped us take our brand to a whole new level”. John Peck, Managing Director.
