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Product Selector
About Product Selector
This updatable product selector was developed to help establish Hilton’s quality position, encourage usage, and create a huge gap between Hilton and its rivals.
Background
- Our research and strategic marketing plan identified consumables as the key to increased growth and profitiablity.
- Mystery shoppers identified that all players in the market had poor product samples and sales material, including Hilton.
Response
- A product selector was developed as way of helping the trade and their customers recognise the differences between a quality laminating film and a poor (cheap) one.
- A four ring binder was used as the sample pages could be easily updated by the salesman or customer as the inevitable changes to product range occured.
- Sub Brands were given to laminating films that previously had none, creating quality and value perceptions.
- Singles, multiple sample pages or complete selector kits are sent with quotes depending on the type of customer or enquiry.
Outcome
- Customers responded to the new sales material. Margins held firm despite severe price cutting among competitors without branding support.
- New distribution opportunities also arrived as a result of the improved branding activity.
Testimonial
- “The selector pages and binders are definitely a big hit”. Ron Angus, Director.
Contact MindWars
for more information.
