To promote Kraft’s new range of Spreads and Dips, MindWars developed tasty point of sale to go with the instore sampling table.

To promote Kraft’s new range of Spreads and Dips, MindWars ensured point of sale for instore sampling had plenty of appetite appeal.

Kraft’s Dips and Spread Spreads typically enjoy a major sales spike around grand final time every year. Mindwars developed this instore promotion to drive the sales spike further.

In recognition of typical consumption patterns, Kraft commissioned MindWars to develop a range of promotional Party Packs that bundled different varieties together to promote trial of other flavours.