To get the trade on side for Leggo’s centenary year, Leggo’s asked MindWars to help kick the party off.

Due to an increase in competitive activity, Leggo’s asked MindWars to run this cashback promotion as a defensive tactic to discourage negative brand switching.

MindWars was commissioned by Leggos to develop jar labels to complement Pestos (then) unique square jar shape.

To get the trade on side, MindWars designed and ran this ad throughout the trade magazines prior to Pestos launch.

To encourage trial and educate consumers about new Pesto, a series of recipe slips such as this were produced by MindWars for each of the 3 flavours launched.