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Tomato Paste Cashback
About Tomato Paste Cashback
Due to an increase in competitive activity, Leggo’s asked MindWars to run this cashback promotion as a defensive tactic to discourage negative brand switching.
Background
- Leggo’s Tomao Paste was a clear #1 and under the gun from competitors trying to snatch its market share.
- Timing was critical. Hot competitive activity and a seasonal production schedule meant any promotional activity had to be added instore to product already on shelf and in warehouses.
Response
- MindWars developed creative, produced labels and organised a team of merchandisers to apply labels by hand instore nationally.
- MindWars databases logged redemptions, managed fulfillment, and responed to customer enquiries on Leggo’s behalf.
Outcome
- Competitive activity was nullified and significant sales gains achieved throughout the promotional activity.
Testimonial
- “Great job. Deadlines were met and sales exceeded expectations”. Ed Leibel.
Contact MindWars
for more information.
