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Norman
About Norman
When Norman Data Defense Systems started retailing in Australia, MindWars was asked to develop new packaging, advertising, manuals and point of sale that went global.
Browse The Norman Folio
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Software PackagingA visual metaphor of a bug attacking a circuit board was to used to help buyers understand the then-new concept of a computer virus and the need to control it. The arrows were tipped with replicas of those used by original norman warriors. Each product was color coded throughout all communications for easy identification. |
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BrochuresSales Brochures were developed to project the new Norman image and highlight the unique features and benefits of the entire product suite. |
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Point of SaleInstore Point of Sale for each product followed a common theme and offered plenty of stand out and pack identification. |
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ExhibitionsMindWars produced an award winning modular, portable exhibition design capable of being used either as a large or small scale trade display. |
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Press AdvertisingWhen the financial papers ran a story highlighting the millions of pounds lost by UK banks to hackers, MindWars developed this timely and topical press ad to promote Norman’s Data Defense Systems. |
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Half Page Magazine AdNVC’s credentials were enhanced with this ad highlighting its successes in world anti virus ratings. |
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Full Page Magazine AdNorman’s “attack first” message was delivered in specialist computer magazines using full page color ads such as this. |
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Background
- Norman Virus Control, aka as NVC was one of the worlds most acclaimed packages.
- Norman bought out Robust Software to establish a presence in Australia and acquire its access control software for its range worldwide.
- Norman in Australia was the first to sell its products through retail channels.
Response
- Norman’s unique corporate green was retained and used as the foundation behind a complete revamp of the Norman Image to accommodate its retail push.
Outcome
- NVC gained a strong presence in retail channels forcing a major shake-up in the virus control category.
Testimonial
- “A highly professional and well executed effort. We’ve generated tremendous growth at retail level because of our new look and support.” M. Wynd, Norman Data Defense Systems.
