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Taylors
Helping Simmer Sauces Sales Sizzle
When Taylors wanted to boost sales during their key summer sales cycle, MindWars was asked to run a tasty consumer promotion.
Background
- Taylors pioneered a tasty range of barbeque and simmer sauces sold through meat specialists, delis and supermarkets.
- Me-too competitors arrived and were challenging for a piece of the action
- MindWars was briefed to prepare a sales promotion to lock in loyal customers, increase consumption, and attract new buyers to the category.
- Manufacturing lead times ruled out adding promotional material onto the bottle label itself.
Response
- MindWars designed and developed a range of stainless steel barbeque skewers consumers could redeem via product barcodes.
- A neck tag was used to enable the promotion to be added to any product already manufactured and instore on shelf.
- Promotional necktags were designed to trigger an automatic “Win” response, provide a huge increase in SKU appetite appeal, and demonstrate the benefit of the prize on offer.
- Promotional reward was designed to help trigger increased consumption.
Outcome
- Taylors Simmer Sauces posted their best sales results ever during this promotional cycle.
Testimonial
- “Very happy with the numbers coming back. A great result for Taylors”. Fiona Horan, Taylors Brand Manger.
Contact MindWars
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