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Your Brief to MindWars

Your Details
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Salutation    
First name *    
Last name *    
E-mail *    
Sex     Male Female
Preferred Name    
NOTE:     Preferred Name is how you like to be referred to.
Enter any shortened names or nick-names here.
Company    
ABN    

Address
Street    
City/Suburb    
State    
Postcode/Zip    
Country    

Phone
Phone *     Area* Number* Ext
Mobile/Cell    
Fax     Area Number

Your Instruction to MindWars
Yes; I am interested in...
Option A:     Please contact me and get the details later.
Option B:     Please review the following and contact me to discuss next step.
Option C:     I have attached a word, rtf, ppt or pdf brief to this email.

Your Product/Service
Product(s)
Service(s)		    
Target Market(s)    
Seasonal Considerations    
Pricing/Margins    
Unique Point of Difference     Briefly describe why your product or service could have an edge over your competition.

Market Details
Demand Type    
Buyer Trends    
Industry Stage     Establishing - one product, limited variety, small firms
Growth - product variety present, marketing methods improving
Mature - replacement purchase
Decline - demand falling
Industry Structure     Monopoly - single supplier
Oligopolistic - dominated by a few suppliers
Monopolistic - many competitors with small differences

The Brief

The Task
Background    
The Problem    
Opportunity    
Mandatory
Requirements		    
Target Audience(s)    

Key Performance Indicators (KPIs)
What do we need to do to indicate the job was a success?
KPIs    

Brand Image
Current     Don't know. Please Advise
Desired     Don't know. Please Advise

Strategic Framework
Strategic
Framework		     Don't know. Please Advise

Your Top Competitors

Competitor 1
Name    
Strengths    
Weaknesses    

Competitor 2
Name    
Strengths    
Weaknesses    

Competitor 3
Name    
Strengths    
Weaknesses    

Other
Budget    
Timing    

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