If you’ve got a great product, instore sampling is an excellent way of generating trial or encouraging brand switching.

Call it sexist or crazy, but posing with attractive models or doing crazy stunts like Virgin’s Richard Branson do get the attention of the media and can add a fortune in free exposure.

Consumers love them and the trade often demand them. Consumer Promotions are a great way to maintain loyalty and induce brand switching.

Getting the trade onside is an important element of any marketing campaign. And Trade Promotions are the answer to the inevitable W.I.F.M. question.

Trade Launches & Exhibitions are a good move for kicking off a campaign, building brand image and creating industry cachet.