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Product Sampling
About Product Sampling
If you’ve got a great product, instore sampling is an excellent way of generating trial or encouraging brand switching.
Strengths
- If your product has the right appeal sales will respond accordingly once trialled.
- Can be targetted geographically or by account.
- It’s an interactive selling process and an opportunity to collect customer feedback.
- It’s an interactive process
Weaknesses
- It’s a slow way to brand awareness for a national market.
- High investment per prospective customer reached.
Timing
- Allow 4-12 weeks to organise trials.
Budget
- Contact MindWars for a customised appraisal and estimate.
Contact MindWars
for more information.
