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Pie Grower
About Pie Grower
If you dominate your market there’s only one real way to continue growth - instead of chasing a bigger slice, start making a bigger pie.
Strengths
- As market leader you will benefit the most from any efforts made to increase application options or purchase frequencies for your category.
Weaknesses
- Management may be reluctant to take a more generic approach to its advertising and promotions after years of concentrating on the brand first.
Timing
- Allow 1-3 months for development.
- Campaign execution must be regarded as an ongoing investment.
Budget
- Suggest 3-5% of turnover depending on your situation analysis.
Contact MindWars
for more information.
