Consider outflanking your competition by offering product that can carry the highest price in the market and you will gain all of the kudos that goes with it. Contact MindWars for more information.
Strengths
Some customers just want the best and believe that the higher the price the better a product or service must be.
You don’t have to be rich to afford the pleasure expected from buying the most expensive versions of everyday products.
Relatively quick to assess and implement a high price strategy.
Weaknesses
The brand must deliver a higher level of quality and satisfaction or it may fail.
It may be easy for a competitor to block your move with an equally expensive alternative.
You must move quickly to own the high price position in the mind of your market.