Flanking Marketing

About Flanking Marketing

When your brand's not on the radar in the mind of your market, it's time to create a new market segment or niche.

	New Category Creation Make your mark: surprise your competitors by outflanking them into a new and uncontested category or segment of the market.
	Low Price Strategy If you can cut costs in ways customers don’t care about, this could be the strategy for you.
	High Price Strategy Consider outflanking your competition by offering product that can carry the highest price in the market and you will gain all of the kudos that goes with it. Contact MindWars for more information.
	New Size Strategy Size matters. If can offer a new size - valued by customers and hard to replicate - you could be onto a winning strategy. Contact MindWars for more information.
	New Distribution Channel Opening up a new distribution channel takes your competition by surprise and gives you a head start in a whole new category or segment of the market.
	New Product Form New product form can make current products look old and out of the game.

High risk strategy
Can't be test marketed without giving your competition a chance to block the main attack.
You must commit to heavy budgets up front.
You must have the resources and the patience to see-it-through.