If you can cut costs in ways customers don’t care about, this could be the strategy for you.
Strengths
Low price suppliers typically always find a market.
It can be relatively quick to execute once you have discovered the secret to low cost production or service delivery.
Weaknesses
Customers who buy on price may not be as loyal as those who buy on quality - you must have a price advantage that can’t easily be matched.
Market leaders with deep pockets and long term vision may be prepared to accept a loss over a long time to make sure your new segment becomes unsustainable.
Creating a profit at the low end of the market may simply be more dificult to execute than you thought.