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New Category Creation
About New Category Creation
Make your mark: surprise your competitors by outflanking them into a new and uncontested category or segment of the market.
Strengths
- When you create a new category or segment it is much easier to own it.
- Sales volume will come from your competitors unequipped to compete in your new category.
- You don’t have to create a new product, often you just need to create an element of newness or exlusivity to succeed.
Weaknesses
- Requires exceptional foresight as there is no established market for the new product or service when you create it.
- You won’be be able to accurately predict the outcome.
Timing
- Allow 1-3 months for strategy development.
- Allow 3-12 months for implementaion.
Budget
- Contact MindWars for a customised estimate.
Contact MindWars
for more information.
