New product form can make current products look old and out of the game.
Strengths
New Product Forms that are hard to copy can leave your competitors out in the cold.
People rarely tire of new things. New is one of the most powerful words in advertising and marketing.
Memorability is enhanced when your brand can be linked to a new product form.
Weaknesses
New product forms may require extensive research and development.
If it’s easily imitated it will be. You must back the product with an extensive campaign to be sure your brand is strongly linked with the new product form before your competitors copycat version steals your thunder.