Home |  Philosophy |  Strategy |  Branding |  Advertising |  Design |  Promotion |  Packaging |  Your Brief |  Folio |  Rewards

MindWars > Strategy > Guerilla Marketing...

Allied Attack

• Product Alliance
• Regional Alliance
• Demographic Alliance
• Lifestyle Alliance
• Top Down Franchising
• Bottom Up Franchising
• Circle the Wagons
• Exhibition Alliance
• Industry Alliance
• Segment alliance

About Allied Attack

Allied Attack Options

	Product Alliance Contact MindWars for more information.
	Regional Alliance Contact MindWars for more information.
	Demographic Alliance Contact MindWars for more information.
	Lifestyle Alliance Contact MindWars for more information.
	Top Down Franchising Contact MindWars for more information.
	Bottom Up Franchising Contact MindWars for more information.
	Circle the Wagons Contact MindWars for more information.
	Exhibition Alliance Contact MindWars for more information.
	Industry Alliance Contact MindWars for more information.
	Segment alliance Contact MindWars for more information.

Strengths

• Great for monopolistic industries where there are lots of smaller units of competition with little differentiation apart from location.
• Pools resources to create a bigger impact than you can on your own.
• Sharing information and working with a co-operative approach often provides many unexpected benefits
• Focuses more resources on identifying and isolating the real competiton - often another industry or geopgraphic location.

Weaknesses

• Some marketers are reluctant to share information with former or potential competitors.
• The more players there are in the alliance, the longer it can take to plan, get approval and execute a strategy.

Timing

Budget

• Contact mindwars for a customised estimate.
• Allow $5000+ for external research if required