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High-End Attack
About High-End Attack
High end attacks create visibility and a mystique about your product that low-priced me-too’s can never own.
Strengths
- High-end, high-priced products generate a mystique all of their own.
- It creates high visibility at both trade and consumer levels.
- It can make it easier to get a a slot at the retail level.
Weaknesses
- You’ve got to be first to create the high end niche or you will be just another me-too.
- It’s easy for Marketers to lose their nerve by compromising on the price or quality and thereby losing the required mystique.
- You’ve got to find the right features, flavour, or image to support the higher price.
Timing
Contact MindWars
for more information.
