Make your mark by focussing on an unfulfilled part of the market differentiated by a particular psychographic profile, lifestyle or set of values. Contact MindWars for more information.
Strengths
Psychographics have a long history many marketers are familiar with.
Psychographics look beyond the simple age sex income questions to get a deeper understanding of consumers needs, wants and differences.
Research into psychographics can be accessed fairly quickly for most target audiences.
Weaknesses
Traditionally, Pyschographics have been difficult to quantify.
Information gathering must be done carefully or you will get little actionable results.
Timing
Allow 1-3 months.
Budget
From $5000 + external research where required.
Contact MindWars for a customised appraisal and estimate.