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Psychographic Attack
About Psychographic Attack
Make your mark by focussing on an unfulfilled part of the market differentiated by a particular psychographic profile, lifestyle or set of values. Contact MindWars for more information.
Strengths
- Psychographics have a long history many marketers are familiar with.
- Psychographics look beyond the simple age sex income questions to get a deeper understanding of consumers needs, wants and differences.
- Research into psychographics can be accessed fairly quickly for most target audiences.
Weaknesses
- Traditionally, Pyschographics have been difficult to quantify.
- Information gathering must be done carefully or you will get little actionable results.
Timing
- Allow 1-3 months.
Budget
- From $5000 + external research where required.
- Contact MindWars for a customised appraisal and estimate.
Contact MindWars
for more information.
