Forget the hype fed to the sales force or the spin thrown at your competition - establish the facts. Understanding the reality of your situation is the foundation of a successful marketing campaign.

If your brand is #1, you’re on defense. We can advise whether to attack yourself, strike back, or grow the market you already dominate.

If you’re number 2 or 3 in the market, you’re on offense. You’ve got to focus on the number one’s strenghs to find their weakness and attack it.

When your brand's not on the radar in the mind of your market, it's time to create a new market segment or niche.

If your brand doesn’t rank in the top five for your market, it’s time to try adopting guerilla marketing tactics.