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Offensive Marketing
About Offensive Marketing
If you’re number 2 or 3 in the market, you’re on offense. You’ve got to focus on the number one’s strenghs to find their weakness and attack it.
Offensive Marketing Options
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Achille’s Heel OffenseAn achille’s heel offensive strategy attacks the market leader at a vulnerable point they will struggle to change by nature of their very success. |
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Strengths
- Every market leader has an exploitable weakness created by its very success
- Exploiting a market leaders weakness can be very memorable as it is easy for customers to recognise the message.
Weaknesses
- Strong market leaders hold the easily defended and fortified high ground
- Some managers favour positive thinking over the tactic of exploitng a competitors weakness.
Timing
- Allow 1-3 months.
Budget
- Contact MindWars for a customised estimate.
