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Situation Analysis
About Situation Analysis
Forget the hype fed to the sales force or the spin thrown at your competition - establish the facts. Understanding the reality of your situation is the foundation of a successful marketing campaign.
Situation Analysis Options
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Client Driven Situation AnalysisYou’ve done the research, You’ve analysed your customers. You’ve checked out how you stack up against the competition. It’s time to share the information with us so we can absorb it. |
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MindWars ReconDiscover the realities of your situation fast. No hype, no spin, just a reality check, graphically presented. A must before embarking on any campaign. |
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Strengths
- Clarifies your strengths, weaknesses, opportunities and threats in relation to your competitors and your market
- Ensures all marketing plan contributors and decision makers are working off the same page.
- Challenges assumptions or conventions that could be holding your brand back.
Weaknesses
- Time spent analysing can be frustrating for marketers with itchy triggers and those keen to act now rather than later.
- Some markets are so fast moving that the situation could change by the time the analysis is done.
Timing
- From 1-12 weeks.
Budget
- From $950 + external research costs.
- Allow $5000+ for external research if required
